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Benefits of Cement Effect Tiles Over Polished Concrete


cement effect tiles

From cosy to industrial, we all have an interior style that we favour and often certain materials are intrinsically linked with that theme. Imagine a Scandi-inspired room with no wood? Exactly! Well, concrete is no exception – instantly conjuring images of ultra-modern and urban settings. While we don’t disagree that concrete has a cool look, there are a few factors that put us off using it ourselves. Thankfully we stock a range of cement effect tiles that allow you to get that same look but with all the benefits of tiles.

So what are the downsides of polished concrete or honed cement floors? Firstly we need to talk about price. Installing a concrete floor can be time consuming and labour intensive, which means you will likely be paying over £110 per square metre. After the concrete has been poured, you’ll need to wait around 28 days before it can be polished – whereras tiles can be installed and grouted within a couple of days. Cement finish floors are often around 100mm thick, while the average tile tends to be around 10mm, so this is something else to bear in mind when planning your project.

Another thing to consider is the mess created, obviously there will be mess with any new floor installation but polishing a concrete floor will create a LOT of dust. Once the polished floor is finished, you will need to keep in mind that it will likely need regular sealing using specialist products otherwise it will be more susceptible to scratching or staining – even after sealing you will need to be wary of spilling anything, particularly acidic liquids, as they could mark the floor.

In contrast to the porous concrete, porcelain goes through a process called vitrification during manufacturing which removes almost all the moisture from the tile. This low porosity level makes porcelain tiles resistant to staining and colourfast – perfect for high traffic areas like kitchens, hallways and even on patios. Porcelain doesn’t ordinarily need sealing, unless you choose a polished tile – check with the supplier for more information about each individual tile regarding whether it will need sealing.

Benefits of Cement Effect Tiles

  • Strong
  • Hard-wearing
  • Fade resistant and colourfast
  • Scratch resistant
  • Does not need specialist sealing
  • Ideal for use with underfloor heating
  • Good value for money
  • Quick and easy installation
  • Stain resistant

If we have piqued your interest you can browse our full range of cement effect tiles online here or visit one of our showrooms and ask a member of staff to point them out.


January Featured Tiles: Atrium & Dubai


Happy New Year! We’re excited to get started with 2019 and of course we are kicking off with our newest Featured Tiles. This month you can save 20% on the stunning Atrium and Dubai ranges.


For an ultra-modern look in your home choose the Atrium range of large format cement effect tiles. Cement finishes have had a surge in popularity over the last couple of years but a poured or polished concrete floor can be extremely expensive, as well as disruptive. Large format cement effect porcelain tiles are a fantastic alternative thanks to their realistic printed finishes and hard-wearing material – making them perfect for high-traffic areas such as hallways and kitchens. The 1200x600mm tiles have a rectified edge which allows you to install them with a narrow grout joint for a contemporary semi-seamless look on walls and floors. Choose from Anthracite, Cement or White.


The Dubai range is available in three neutral tones; Oyster, Putty & Smoke, with two co-ordinating linear decor tiles. These stone effect tiles suit both modern and contemporary themes in kitchens and bathrooms and neutral tiles like these are perfect for small spaces – use a matching grout colour to enhance the seamless feel.

We pick two of our favourite ranges every month – you can see the latest Featured Tiles here. Remember all tiles within the Featured Tile ranges have a 20% discount online and in-store all month.


December Featured Tiles: Save 20% on Burnt Oak Wood Effect & Sheffield Metallic Tiles


We can’t believe December is here and we’re nearly at the end of 2018! It’s been a great year for us and we want to thank our amazing staff and customers for being so supportive. We’ve saved two of our absolute favourite ranges for the last Featured Tiles of the year, so read on to find out more about them.

Burnt Oak

Designed to look like charred wood, the Burnt Oak range of tiles look fantastic in kitchens, hallways and dining areas. These gorgeous tiles were inspired by fire-aged hearths in cosy country homes, but somehow they manage to work well in both traditional and contemporary settings. Each box of 900x150mm tiles includes an assortment of different designs to help you create a realistic look. The hard-wearing porcelain tiles can be used on floors for a traditional look, or why not use them to create a quirky feature wall in your living or dining space?

Charred distressed wood effect porcelain tiles


Looking for a tile with real wow factor? The Sheffield range is reminiscent of rusted and distressed metal sheets – great if you want your kitchen or bathroom to stand out. The large format urban tiles have a slight shimmer on their surface, giving them an on-trend metallic finish. Available in Copper, Rust and Iron, Sheffield is again made of porcelain and can therefore be used on walls or floors.

Sheffield metallic effect porcelain tiles

As always our Featured Tiles have 20% off online and in our stores throughout December, no discount code or voucher is required. Our showrooms and customer services will be closed over the Christmas & New Year break but we’ll be back to process and ship your orders on 2nd January, see below for our full opening hours.

  • Thursday 20th December – Close at 4pm
  • Friday 21st to Thursday 27th December – Closed
  • Friday 28th – Open 9am to 4pm
  • Saturday 29th December to Tuesday 1st January – Closed
  • Wednesday 2nd January – Open as usual

Into The Woods: Four Exciting New Wood Effect Tile Ranges at The London Tile Co.


It’s no secret that wood effect is one of the biggest tile trends of the last few years, and as digital printing technology develops and improves the designs available are becoming more and more realistic. We’ve spent several months searching high and low for the best wood effect tiles to add to our collection, and we’re exciting to launch four new ranges online and in our showrooms today.

What’s So Good About Wood?

Wood has always been a popular choice on floors in homes and it was originally used for structural reasons, eventually becoming a requested finish for aesthetic purposes once concrete sub-floors were more common. The natural beauty of wood makes it an ideal design choice that looks fantastic with an array of interior styles – including both contemporary and traditional.

Each of our new ranges is made of porcelain, which is similar to ceramic in its manufacturing methods but is pressed harder and fired for longer and at higher temperatures. This not only makes the finished tile extremely strong, but gives it an extremely low porosity as nearly all of the moisture is removed from the tile. We also mention that three of the four ranges have a ‘rectified edge’ which means that edges have been ground down to create extremely straight edges and defined measurements – ideal if you want to install the tiles with a modern narrow grout joint. To create a natural look you need some variation in colour and pattern and each supplier classifies this differently; sometimes we have a number of ‘faces’ which is the amount of different designs available, others simply give the degree of variation for example ‘high’. All ranges are packed randomly in a box so there is no guarantee how many different designs you will receive but it is unlikely every tile in the box will look the same.

Benefits of Wood Effect Tiles

  • Porcelain is extremely strong, in fact it is close to diamond in hardness
  • Easy to keep clean as they will not absorb stains and have an almost wipe-clean surface
  • Hygienic surfaces less likely collect dust or bacteria.
  • Can be used on walls and floors in most rooms
  • Great value for money
  • Ideal for use with underfloor heating systems


  • Size: 1200x230mm
  • Colour choices: 3
  • Variation: Moderate
  • Edges: Rectified

There’s something homely about worn wooden floors; whether it’s the rich history of a building or the knowledge that countless families have spent their time treading those particular planks, it’s a look we love. But while it does look great, a worn wooden floor needs maintenance and could leave you with splinters or broken boards. It’s also not an option for many of us living in newer buildings. Luckily you can recreate the look with the new Globe range. Available in three shades, these tiles have a pre-distressed finish that looks fantastic in cosy kitchens and living spaces. Use a dark grout with a narrow joint to emulate the look of traditional wooden floors.


  • Size: 1200x200mm
  • Colour choices: 4
  • Variation: 21 Faces
  • Edges: Rectified

We selected the Woodland range for its natural look so it is the perfect choice for anyone looking for an alternative to wooden floors. The tiles have convincing designs digitally printed on their surface, complete with realistic knots and graining. There are four different shades to choose from; Almond, Oak, Pearl and Walnut.


  • Size: 1200x200mm
  • Colour choices: 2
  • Variation: 16 Faces
  • Edges: Rectified

The Penthouse range has an upmarket and luxurious feel that makes it the perfect choice for large spaces or areas where the floor will be continued from room to room. The two shades, White and Pearl, are both quite neutral with an almost pastel look and feature a contrasting light grain design.


  • Size: 780x150mm
  • Colour choices: 5
  • Variation: High
  • Edges: Pressed

These small format wood effect tiles are perfect for those wanting a natural look in a smaller space, for example a bathroom or compact kitchen. Choose from five natural shades to suit any style from traditional to shabby chic. For those looking to use these tiles in wet areas such as wet rooms, steam rooms or around indoor pools, we offer an anti-slip option – please allow approximately 4 weeks for these to arrive to us.

All of our wood effect ranges are available online here and in our showrooms. Please get in touch if you have any questions about our these or any other tiles in our collection.


November Featured Tiles: Andalusia & Earth


After a month of sunshine and surprisingly warm weather, November has started with a heavy rainstorm here at London Tile HQ. Still, we’re looking forward to cosy evenings and comfort food in the run up to the festive season – and we have some fantastic news about our monthly Featured Tiles. Thanks to the success of the scheme over the last year we have decided to raise the discount from 10% to 20% so you can save even more on tiles to transform your home.


The Andalusia range has a rustic look similar to weathered natural stone that’s inspired by the beautiful tiles often seen in sun-soaked haciendas. The 300x300mm or 600x300mm wall and floor tiles are made of hard-wearing porcelain and are available in three colour options; White, Mineral and Natural. There’s also a gorgeous patchwork patterned decor tile which features a random assortment of semi-repeating patterns; there are four designs on each 300x300mm tile creating the illusion of smaller 150x150mm tiles. The decor tile is also made of porcelain so it could be used to create a feature wall or an eye-catching floor.


Earth has a subtle, almost mottled, stone-effect finish that is perfectly complemented by the striped Hammer decor tiles. These decor tiles have a contrasting stripe design that’s slightly raised for a simple textured look in kitchens or bathrooms. Choose from Grey or Moon colours in 600x600mm porcelain floor tiles and matching 900x300mm ceramic wall tiles.

Our November Featured Tiles are available online and in all London Tile and The Tile Source showrooms while stocks last.


White Tiles at The London Tile Co.


In any area that involves creativity you will always find classics; a little black dress, an armchair, even a ball point pen. Often overlooked as boring or too simple, we believe that the white tile is a classic that deserves more recognition. There are so many little touches that can set a white tile apart from the others and so many ways to style them to make stand out. At The London Tile Co. we have a great range of white tiles in all shapes, sizes and styles – read on to find out more.

Metro Tiles

If you’re talking classic you can’t start with anything but a metro tile. This is a style that works in every room, even underground train stations, and can be laid in a range of patterns. From traditional or country styles to art decor or industrial, there’s a metro tile to suit every style. Traditionally they tend to be 200x100mm with a bevelled finish, however the term is often used to describe any small format rectangular wall tile. We have simple white bevelled tiles, crackle glaze finishes and 300x75mm vintage style tiles.

Special Effects

Even wood effect tiles are not safe from this trend, with white and light grey fast becoming our most popular options. They complement contemporary designs and open plan living spaces and contrast beautifully with solid black or dark wood furniture. Stone effect tiles are also available in a range of light hues, including the absolutely stunning Calacatta marble effect wall and tiles or Destiny stone effect tiles. We’ve even got realistic white brick effect tiles for those who want to create a subtle exposed brick look.

Tactile Texture

Texture is a fabulous way to add depth and interest to a simple white room and over the last year it has been a big trend in the tile world. The Napoli range features a decor tile with a linear textured surface as does the Capri textured decor tile in the Eclipse range – these can be used to create a feature wall or with other tiles as a feature strip. We fell in love with the Statement range as soon as we first saw it and this is one range that is all about texture – the three white tiles each replicate a different textured material; concrete, fabric and wood.

Outdoor Tiles

While white tiles outside might seem like a no-no due to muddy footprints and other outdoor factors, porcelain paving has made light coloured outdoor tiles a much better option. These tiles will not deter the dirt, but as they are non-porous they are much more resistant to staining and moss/mould growth. They are also really easy to keep clean with either a broom or a power washer so you can keep your patio looking amazing. Shown below are Valverdi City White and PorcelPave Athena Silver.

Grout & Patterns

Grout can make a huge difference to the finished look of your tiles, particularly with white tiles, so it’s an important consideration when planning your project. If you want a subtle or seamless look go for a matching white grout that will blend in with the tiles and conceal the lines. Drawing attention to the joints is also an option, especially if you have gone for an interesting layout like brick bond or herringbone – for this finish choose a bold grout in a contrasting shade. If you are using white tiles on floors or outdoors we would recommend using a grey grout as it is less likely to show any stains or discolouration.


October Featured Tiles: Concrete Effect Reflections & Malmo


Whether you’re into cosy afternoons in front of the fire (or Netflix!), long autumnal walks or something a bit more spooky, October is here to satisfy your cravings. Personally we love any excuse to decorate and are currently taking inspiration from this crafty combination of fall and Halloween decor. If you are planning a little more of a makeover than a few painted pumpkins then read on to find out all about this month’s Featured Tiles and how you can use them to transform your home.


Polished concrete has been a favourite in trendy galleries and architectural buildings for years, but is a costly and time consuming option when it comes to floors at home. Luckily, we have a great alternative that can be used on walls and floors to achieve that ultra urban look. Reflections porcelain tiles are 800x400mm which allows you to create a semi-seamless look by installing them with narrow grout joints. The distressed pattern combined with the slight sheen gives these tiles a convincing concrete look, while the porcelain material makes them strong and hard-wearing. These would be perfect used in a striking entranceway or on walls and floors in a modern wet room. Choose from Iron or Silver grey colours with 10% off this month.


Malmo is fast becoming a best-seller for us and it’s really no surprise why. The cement effect porcelain field tiles are available in two shades of grey, Dark and Light, and in two sizes, 800x400mm or 600x600mm. As if these stunning urban wall and floors tiles were not enough, there’s also a fabulous geometric patterned decor tile that replicates the look of narrow tiles laid in a herringbone or chevron-style pattern. These tiles would suit a modern bathroom or kitchen, but could work equally well in a tiled living area.

As always our Featured Tiles are available in all HTW showrooms and online with 10% off until the end of the month.


September Featured Tiles: Aquarius & Caress


After a whirlwind summer of sporting events and heatwaves, we have to admit that we are ready for the calm (and colours) of autumn. Whether it’s cosy evenings in front of the TV, woodland walks or simply watching the changes in nature all around us, we can all agree that there’s something strangely enticing about the transition period between summer and winter. Autumn is also the perfect time to start thinking about updating your home in time for winter; it’s likely you’ll be spending more time at home in the cooler months so a refresh of your interiors now is a great idea. It’s also the ideal time to add something like underfloor heating or a full wet room to your home so you can really enjoy these small luxuries when the weather changes.

Ready to start making your design dreams a reality? We can help you with 10% off this month’s Featured Tiles! Read on to find out more, or browse our full range of tiles online.


There’s something luxurious about the look of natural stone but did you know that it needs to be sealed regularly – particularly in showers or areas where it might get wet? The Aquarius range is here to save you from costly and time consuming sealing products, as it has the beautiful look of natural stone but is actually made of ceramic and porcelain. The 600x300mm wall tiles are ceramic and come in either a plain field tile or a linear faux-mosaic decor tile. For a stylish finish, why not add matching 450x450mm porcelain floor tiles – available in the same Moon or Dark grey tones as the wall tiles.


The Caress range has a simple look that is both striking and elegant. Each tile has a subtle brushstroke patterning with a slight shimmer that makes them perfect for almost any room in the home. As they are made of hard wearing porcelain, they can be used on walls and floors, and their rectified edges mean that you can install them with narrow grout joints for a modern, semi-seamless look. There are three sizes available, 600x300mm, 600x600mm & 800x800mm, in Grey, White, Slate or Black.

Don’t forget you can save 10% on the Aquarius and Caress ranges throughout September, both online and in any of our tile showrooms. Give us a call on 03333 208048 if you have any questions about the September Featured Tiles or any of our other tile ranges.

  • Porcelain vs Natural Stone

Porcelain Paving Vs. Natural Stone


It goes without saying that all paving materials will have pros and cons, but with porcelain fast becoming the material of choice for patios we wanted to see how it compares to another popular material: natural stone. The most common types of natural stone used for paving are sandstone, granite, slate and limestone – all of which have a beautiful natural look. Most natural stone paving has a rustic finish that can look out of place when used in modern homes and gardens. Porcelain is available in an endless range of colours and styles, making it the perfect choice for almost any taste.

Man-made material. Natural material.
Available in a wide range of styles including traditional and contemporary. Has a much more rustic look that suits traditional designs.
Has a slightly textured slip resistant surface. Naturally textured but can become slippery.
Resistant to moss, mould and algae growth. Prone to moss, mould and algae growth, particularly in the winter.
Will not fade or change colour. Fades in the sun and can change colour over time.
Usually calibrated and rectified for even thickness and sizing. Often uncalibrated with rustic, unrectified edges.
Frost proof so will not be damaged by harsh winter weather. Not all natural stone is frost-resistant, which can lead to the surface ‘blowing’ due to frost damage.
Very low maintenance, does not require sealing. Requires regular sealing with specialist products.
Easy to clean and stain resistant. Porous materials stain easily and can be difficult to keep clean.
Can be installed using a range of methods including adhesive, wet bed and pedestals. Laid onto a wet bed of sand and cement.

Want to know more about porcelain paving? Check out the full range of colours, styles and sizes available at The London Tile Co. here or visit one of our showrooms.

  • August Featured Tiles

August Featured Tiles: Allure & Exhibit


August has arrived and while we’d normally be mourning the fact that summer is coming to an end, this year we have found ourselves craving cooler climates. That’s not to say that we have not loved having so much sunshine, but we’re English and we do like a bit of rain. This month we have two lovely tile ranges to tell you about, so read on for more information about the August Featured Tiles.


The Allure range stands out for so many reasons; the almost cement-effect plank field tiles, stunning glitter decors and a range of colours that would please any interior designer. Each of the four contemporary colours, White, Steel, Sand and Copper, is available in a 1200x300mm porcelain tile that can be used on walls and floors. These are complemented by a range of decor tiles including shatter-effect glitter tiles, mosaics in square or herringbone and even a mini 3D tile that adds an edgy twist to the range.

You can find out more about the Allure range in this blog post.


The Exhibit range features cement effect 600x300mm tiles in three neutral shades – Beige, Taupe and Grey. Choose from plain field tiles or the subtle geometric patterned Crossline decor tiles which look fantastic when used as a splashback in a modern kitchen. Because all tiles in the Exhibit range are made from hard-wearing porcelain, they are suitable for use on both walls and floors.

As always, all tiles in the two Featured Tiles ranges will be discounted by 10% throughout August both online and in any The Tile Source or The London Tile Co.